10 Common Advertising Mistakes to Avoid

As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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How to Create the Perfect Social Media Post

social media

  At first glance, social media might seem simple. Just share what you’re doing, throw in a funny picture and a hashtag, and you’re good to go, right? Yeah, not so much. Social media is actually much more complicated than a status update or witty hashtag. In fact, creating the perfect post is actually a…

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10 Content Marketing Ideas for Small Businesses

Content marketing

Content marketing is one of the simplest ways small businesses can advertise. However, it’s not always easy to create new and engaging ideas. If you’re struggling to come up with fresh content, here are 10 suggestions to help get your creative juices flowing. 1. Video tutorial Video is huge right now. Whether it’s on Facebook, Instagram or…

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The Golden Rules of Print Advertising

Print advertising, if done correctly, can skyrocket your business. It can build a brand, establish credibility and convince consumers to run to the store to buy what you sell. But to be successful, it needs to be done well. Here’s how to make sure your advertisements attract all the right attention. Invest in quality Before you even…

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Print vs. Digital: The Best of Both Worlds (INFOGRAPHIC)

digital vs. print

Nowadays, advertisers have a plethora of advertising options at their fingertips. From digital advertising to print, magazine, native and outdoor advertising, the options are truly endless. While that might sound like an advertiser’s dream, the reality is that all these options can make things a little confusing. With so many different options, it’s hard to know…

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10 Reasons Print Media is Alive and Well

Print Media Cover

Over the past couple of years, there has been many claims that print media is on its way out. Digital is the new best thing, and print media is dead. Well, we’re here to tell you that’s one big lie. Digital media is definitely on the rise, that’s true; but print media is still very much…

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H2O Media Inc. Founder and CEO Named One of Prairie Business Magazine’s Top 25 Women in Business

h2o media inc

FOR IMMEDIATE RELEASE  March 1, 2017 Allison Baker Voice (952)-856-6176 Fax (952)-856-5164 allison@h2omediainc.com www.h2omediainc.com   H2O Media Inc. Founder and CEO Named One of Prairie Business Magazine’s Top 25 Women in Business    EDEN PRAIRIE, MN — Prairie Business Magazine recently announced its 2017 Top 25 Women in Business. H2O Media Inc. founder and CEO, Sara…

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20 Tips to Make Your Advertisements POP!

advertisements

Marketing experts estimate the average American is exposed to between 4,000 to 10,000 advertisements each day. Each day! That number might sound a little crazy at first, but think about all the ads you see every time you scroll through social media, walk through the grocery store or even just drive down the highway. Advertisements are everywhere,…

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How to Choose the Perfect Publication for Your Print Advertising

Choosing the perfect publication to advertise in can seem a bit overwhelming. There are hundreds of thousands of magazines available, and each title offers something a little different. It might seem like the only way to reach your desired audience is to advertise in every magazine out there, but that’s not the case. Factors like circulation,…

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10 Stats the Prove Your Small Business Needs Social Media

social media

Social media is no longer an option; it is a necessity. There once was a time when your small business could succeed by having only a well-designed website, but that time is no longer. Now, social media is the key to small business success. You want leads? Time to set up a LinkedIn profile. You want…

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