Seven Secrets for Successful Advertising

We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…

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5 Lies About Advertising and Why They’re All Nonsense

advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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April Showers Bring May Advertorials

advertising

Spring is here, and with it comes flowers, sunshine, and most importantly, spring advertorials! This is the perfect time to start an advertising campaign for a new business or product line. Shoppers are shaking off winter and saying hello to a new season. Take advantage of consumers’ spring shopping sprees and get in front of…

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10 Common Advertising Mistakes to Avoid

As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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The Golden Rules of Print Advertising

Print advertising, if done correctly, can skyrocket your business. It can build a brand, establish credibility and convince consumers to run to the store to buy what you sell. But to be successful, it needs to be done well. Here’s how to make sure your advertisements attract all the right attention. Invest in quality Before you even…

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Print vs. Digital: The Best of Both Worlds (INFOGRAPHIC)

digital vs. print

Nowadays, advertisers have a plethora of advertising options at their fingertips. From digital advertising to print, magazine, native and outdoor advertising, the options are truly endless. While that might sound like an advertiser’s dream, the reality is that all these options can make things a little confusing. With so many different options, it’s hard to know…

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10 Reasons Print Media is Alive and Well

Print Media Cover

Over the past couple of years, there has been many claims that print media is on its way out. Digital is the new best thing, and print media is dead. Well, we’re here to tell you that’s one big lie. Digital media is definitely on the rise, that’s true; but print media is still very much…

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20 Tips to Make Your Advertisements POP!

advertisements

Marketing experts estimate the average American is exposed to between 4,000 to 10,000 advertisements each day. Each day! That number might sound a little crazy at first, but think about all the ads you see every time you scroll through social media, walk through the grocery store or even just drive down the highway. Advertisements are everywhere,…

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How to Choose the Perfect Publication for Your Print Advertising

Choosing the perfect publication to advertise in can seem a bit overwhelming. There are hundreds of thousands of magazines available, and each title offers something a little different. It might seem like the only way to reach your desired audience is to advertise in every magazine out there, but that’s not the case. Factors like circulation,…

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Everything Your Small Business Needs to Know About Valentine’s Day

Valentine's Day

Valentine’s Day is one of the largest consumer holidays. It’s also the first major holiday of the new year, meaning consumers are ready to celebrate (and spend) again after Christmas and the New Year. From flowers to candies, Americans don’t hold back when it comes to Valentine’s Day spending. Last year, Americans spent approximately $20 billion…

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