12 New Year’s Resolutions for You and Your Business


We know you’re probably sick of hearing everyone talk about their New Year’s resolutions, but there’s a reason why so many people set goals on January 1. The New Year is the perfect time to start something new, change something that’s gotten old, and make yourself even better than before. The same can be said…

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3 Things Your Business Needs in the New Year

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The holiday season is an incredibly busy time for small businesses. Right now, you’re probably just worried about getting your orders shipped, making sure customers are happy and trying to produce enough product to make this holiday season successful. You probably couldn’t care less about making plans for the upcoming 12 months when getting through…

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Advertising in 2017: Trends You Need to Know

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In a few short months, we’ll have a new year, and we’ll also have new advertising trends. Before flipping the calendar, take a look at what industry experts predict for advertising in 2017. All About Mobile Digital advertising – mobile, in particular – has experienced incredible growth over the past couple of years. In 2015,…

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8 Questions to Ask Yourself Before Advertising


Advertising is an important part of any successful business. It’s one of the best ways to build brand recognition, promote your products and increase sales. However, there’s a lot of thought and planning that needs to go into your campaign in order to achieve your desired results. A successful advertisement requires more than a good…

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The Ultimate Advertising Checklist

There’s a lot of work that goes into creating the perfect advertising campaign. From the copy to the images to the magazine or website your ad is placed in, reaching the end can be a complicated process. But it doesn’t have to be, especially when you’re working with an agency. Working with an agency dramatically…

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5 Tips for an Eye-Catching Advertisement


Marketing master Stuart H. Britt once said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” He was right. It’s indisputable that every business needs some form of advertising. That doesn’t mean every business needs an extensive, multi-million dollar campaign, but…

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This is the Best Time of Year to Advertise

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Ever wonder what’s the best time of year to advertise? Ideally, you should be advertising year-round. However, we know that’s not always feasible. Maybe you don’t have a huge advertising budget, or you don’t have to time to continuously work on a campaign. Nonetheless, you still want customers to know about your business. Luckily for you, you…

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6 Tricks to Taking Better Product Photographs

Type in a website or log in to any of your social media accounts. What’s the first thing you see? Probably a lot of pictures. That’s because photos are the best way to attract people’s attention, and that’s what the Internet is all about. From blog posts to tweets, it’s been scientifically proven that people…

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H2O’s 10 Tips for Advertising Success

Advertising research

Every company, big or small, needs advertising. There’s no question about that. Placing advertisements is the only way potential consumers can learn about your products and services. Without advertising, most consumers wouldn’t even know your business existed. Now while advertising is undoubtedly a must-have for any business, it’s not always easy to create a successful…

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Why One Advertisement is Not Enough


You finally did it. You ran an advertisement. After months (or even years) of getting your business off the ground and establishing a base of customers, you decided it was time to put your product in front of millions of eyes. So you placed an ad. Now all you have to do is sit back,…

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