Advertising is one of the best ways to grow your brand, get the word out about your small business, and eventually increase your sales. However, the many benefits of advertising are rarely immediately recognizable. To reap the full benefits of an advertising campaign, you need three essential elements: consistency, frequency, and patience. Consistency Advertising doesn’t…

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words to use in your next advertisement

When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you’ll notice many bright, bold images with sparse text. That’s because text is typically not what initially grabs a reader’s attention. It is, however, what seals the deal. Words are weapons  When creating an advertisement, it’s…

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digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

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