5 Ways to Freshen Up Your Advertising This Spring
Spring is here, and that means it’s the perfect time to do some spring cleaning. Freshening up isn’t just for your home, though; with the arrival of a new season, it’s the perfect time to refresh your advertising strategy, as well.
Keep reading to find five quick and simple ways to boost your ads this spring:
Take some new photos
Spring is all about fresh, bright, clean colors. This makes it the perfect time to take some new product photos with fun, springy colors. Use the photos to update your website, create content on social media, and promote your brand in your springtime advertising.
Not only will the bright colors catch the attention of readers, but they’ll also give your advertisements a cohesive feel with all of the spring editorial that is featured in many magazines throughout April, May and June.
If you’re taking your own marketing photos, check out these tips for making them look professional.
Change up your copy
Just like it’s time to update your photos, spring it also the perfect time to rewrite your copy.
When rewriting your copy, highlight how your product can help consumers this spring, and utilize words like “fresh,” “clean,” and “bloom,” to showcase why your product is something readers need right now.
Make sure to keep your copy short and to the point. This is the place to introduce your brand. Focus on the aspects that are most important about your brand and product, and get readers to your website or social platforms to tell a longer, more detailed story.
Advertise a new product
The product you chose to advertise for the holiday season might not be the best choice for your springtime advertising. If you’ve been heavily promoting a warm sweatshirt or a hydrating face mask, now is the time to switch to a cooling t-shirt, or a lightweight sunscreen.
Readers want to see products they can use right now. Your warm wool socks might be your best selling product, but that’s just not something most people are going to need going into spring and summer. Instead, focus on promoting a product that will provide value to consumers in these upcoming seasons.
We’ve seen too many clients continue to promote the same products they pushed for the holidays into the spring and summer. Unfortunately, this tactic seldom works. The products people choose to buy in the spring are typically very different than the products they purchase for the holidays. Make sure you’re taking this into consideration when you advertise this spring.
Try a new advertising medium
Spring is the perfect time to try something new! If you’ve only done print advertising in the past, switch things up and try some digital, like a newsletter or influencer campaign. A new medium will help you reach a new audience and build brand awareness leading up to the holiday season later this year.
Try a new outlet
If you’re not ready to try a new medium, freshen things up by running an ad with a different publication instead. H2O has relationships with over 100 different publishing partners, so we can help you find the perfect title to reach your audience, accomplish your goals, and promote your brand this spring.
Ready to give your brand a spring cleaning? We can help you accomplish any of the items on this list, from writing new copy to finding a perfect new publication. Contact us to find out how we can help you!