What is a Frequency and Why It Matters In Advertising

So you just ran your first advertisement. Congratulations! That’s a huge step in growing your business. Now that your advertisement is live and being seen by millions of potential consumers, you might be eagerly anticipating thousands of sales. However, before you get ready to sell out of everything in your store, keep this in mind:…

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Creating a Successful Advertising Campaign: 5 Questions to Ask

Advertising research

When it comes to advertising campaigns, there’s a lot of different ways to judge success. From gaining more followers on Instagram to a spike in sales, a campaign’s success really depends on what you’re looking to accomplish. Prior to starting a campaign, it’s a good idea to sit down with your account manager and have…

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5 Ways to Freshen Up Your Advertising This Spring

advertising

Spring is here, and that means it’s the perfect time to do some spring cleaning. Freshening up isn’t just for your home, though; with the arrival of a new season, it’s the perfect time to refresh your advertising strategy, as well.  Keep reading to find five quick and simple ways to boost your ads this…

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