Back to School: A Lesson in Advertising Basics

Back to school time is right around the corner (don’t tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we’re going over the advertising basics, from the best fonts to use to how to pick the best colors. So find a…

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Right on Target: Do You Really Know Your Target Audience?

Target audience

You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers.┬áDefining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…

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