COVID-19 has dramatically impacted our world and changed the way we live forever. From traveling to grocery shopping, everything looks different right now. While life has changed for all of us, the lives of small business owners have been especially…
Back to school time is right around the corner (don't tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we're going over the advertising basics, from…
You may have the greatest product, but chances are, it's not made for everyone. Instead, it's geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who…
The holiday season is creeping up quickly, and it'll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there's no time to waste if you want to make…
When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you'll notice many bright, bold images with sparse text. That's because text is typically not what initially grabs a reader's attention.…
The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned…
Memorial Day is almost here, and that means summer isn't far behind. Now is the perfect time to start advertising your products for the summer season. Shoppers are looking for the best warm weather buys, and running a campaign with print or…
We hate to break it to you, but just because you advertise doesn't mean you're automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your…
As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you've never advertised before. You'll likely have a million questions racing through your head, from what font to…
Print advertising, if done correctly, can skyrocket your business. It can build a brand, establish credibility and convince consumers to run to the store to buy what you sell. But to be successful, it needs to be done well. Here's how to…