We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…

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Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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Print advertising, if done correctly, can skyrocket your business. It can build a brand, establish credibility and convince consumers to run to the store to buy what you sell. But to be successful, it needs to be done well. Here’s how to make sure your advertisements attract all the right attention. Invest in quality Before you even…

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Marketing experts estimate the average American is exposed to between 4,000 to 10,000 advertisements each day. Each day! That number might sound a little crazy at first, but think about all the ads you see every time you scroll through social media, walk through the grocery store or even just drive down the highway. Advertisements are everywhere,…

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As the internet informed me the other day, the Slow Loris really does enjoy eating rice balls. In fact, this fact was well worth hitting the replay button time and again on YouTube. In all my years of knowledge acquisition, I never would have imagined that Slow Lorises and rice balls went together in this…

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