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Advertising in the time of COVID-19

We are living through some unprecedented times.  With all this talk about staying healthy, socially distancing and being stuck in quarantine, advertising is probably the last thing on your mind. However, abandoning advertising during the time of COVID-19 is something…

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The Best Entrepreneur Dads

Whether behind the scenes or directly in the limelight, celebrity (or celebrated) dads who happen to also be entrepreneurs can teach us all a thing or two about success. It’s no surprise that many of these men also have successful…

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Tips on How to Create Good Copy

Good copy contains valuable and vital information, and helps target audiences both understand the offer and understand how to respond to said (stated) offer. With this in mind, the following tips are used frequently by pros who understand the need…

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