Print Advertising
Creating a Successful Advertising Campaign: 5 Questions to Ask
When it comes to advertising campaigns, there’s a lot of different ways to judge success. From gaining more followers on Instagram to a spike in sales, a campaign’s success really depends on what you’re looking to accomplish. Prior to starting a campaign, it’s a good idea to sit down with your account manager and have…
Read More5 Ways to Freshen Up Your Advertising This Spring
Spring is here, and that means it’s the perfect time to do some spring cleaning. Freshening up isn’t just for your home, though; with the arrival of a new season, it’s the perfect time to refresh your advertising strategy, as well. Keep reading to find five quick and simple ways to boost your ads this…
Read MoreAdvertising in the time of COVID-19
We are living through some unprecedented times. With all this talk about staying healthy, socially distancing and being stuck in quarantine, advertising is probably the last thing on your mind. However, abandoning advertising during the time of COVID-19 is something you might want to reconsider. The impact on readership While it seems like the entire…
Read MoreBack to School: A Lesson in Advertising Basics
Back to school time is right around the corner (don’t tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we’re going over the advertising basics, from the best fonts to use to how to pick the best colors. So find a…
Read MoreRight on Target: Do You Really Know Your Target Audience?
You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…
Read More10 Steps to Get Your Business Ready for the Holiday Season
The holiday season is creeping up quickly, and it’ll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there’s no time to waste if you want to make this holiday season successful. That’s why we’ve compiled a list of ten steps to ready…
Read MoreConsistency is Key: The Three Vital Elements of a Successful Advertising Campaign
Advertising is one of the best ways to grow your brand, get the word out about your small business, and eventually increase your sales. However, the many benefits of advertising are rarely immediately recognizable. To reap the full benefits of an advertising campaign, you need three essential elements: consistency, frequency, and patience. Consistency Advertising doesn’t…
Read MoreWords That Sell: 12 Words to Use in Your Next Advertisement
When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you’ll notice many bright, bold images with sparse text. That’s because text is typically not what initially grabs a reader’s attention. It is, however, what seals the deal. Words are weapons When creating an advertisement, it’s…
Read More7 Reasons Why Print Media Is Your Best Bet
The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…
Read MoreSummer Advertising Opportunities: Heat Up Your Summer Advertising Campaign
Memorial Day is almost here, and that means summer isn’t far behind. Now is the perfect time to start advertising your products for the summer season. Shoppers are looking for the best warm weather buys, and running a campaign with print or digital advertising is a great way to get your product in front of millions of…
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