We are living through some unprecedented times. With all this talk about staying healthy, socially distancing and being stuck in quarantine, advertising is probably the last thing on your mind. However, abandoning advertising during the time of COVID-19 is something…
Back to school time is right around the corner (don't tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we're going over the advertising basics, from…
You may have the greatest product, but chances are, it's not made for everyone. Instead, it's geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who…
The holiday season is creeping up quickly, and it'll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there's no time to waste if you want to make…
Advertising is one of the best ways to grow your brand, get the word out about your small business, and eventually increase your sales. However, the many benefits of advertising are rarely immediately recognizable. To reap the full benefits of…
When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you'll notice many bright, bold images with sparse text. That's because text is typically not what initially grabs a reader's attention.…
The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned…
Memorial Day is almost here, and that means summer isn't far behind. Now is the perfect time to start advertising your products for the summer season. Shoppers are looking for the best warm weather buys, and running a campaign with print or…
We hate to break it to you, but just because you advertise doesn't mean you're automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your…
Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there's a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we're not one of those agencies. That's why we've taken the…