What is a Frequency and Why It Matters In Advertising

So you just ran your first advertisement. Congratulations! That’s a huge step in growing your business. Now that your advertisement is live and being seen by millions of potential consumers, you might be eagerly anticipating thousands of sales. However, before you get ready to sell out of everything in your store, keep this in mind:…

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Creating a Successful Advertising Campaign: 5 Questions to Ask

Advertising research

When it comes to advertising campaigns, there’s a lot of different ways to judge success. From gaining more followers on Instagram to a spike in sales, a campaign’s success really depends on what you’re looking to accomplish. Prior to starting a campaign, it’s a good idea to sit down with your account manager and have…

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5 Ways to Freshen Up Your Advertising This Spring

advertising

Spring is here, and that means it’s the perfect time to do some spring cleaning. Freshening up isn’t just for your home, though; with the arrival of a new season, it’s the perfect time to refresh your advertising strategy, as well.  Keep reading to find five quick and simple ways to boost your ads this…

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Staying Strong During COVID-19: How Small Businesses are Coping

advertising agency

COVID-19 has dramatically impacted our world and changed the way we live forever. From traveling to grocery shopping, everything looks different right now. While life has changed for all of us, the lives of small business owners have been especially turbulent. From new restrictions to tightened budgets, COVID-19 has created many new challenges for small…

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Back to School: A Lesson in Advertising Basics

Back to school time is right around the corner (don’t tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we’re going over the advertising basics, from the best fonts to use to how to pick the best colors. So find a…

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Right on Target: Do You Really Know Your Target Audience?

Target audience

You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…

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H2O Media Inc. Recognized on Inc. 5000 for Second Consecutive Year

Inc. 5000

FOR IMMEDIATE RELEASE Allison Baker Voice (952)-856-6176 Fax (952)-856-5164 allison@h2omediainc.com www.h2omediainc.com H2O Media Inc. Recognized on Inc. 5000 for Second Consecutive Year Minnesota-based advertising agency climbed 15 places from 2016 MINNEAPOLIS (August 16, 2017) — Inc. Magazine has revealed its 36th annual Inc. 5000 list this morning, ranking H2O Media Inc. at number 4,113 on the…

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Words That Sell: 12 Words to Use in Your Next Advertisement

words to use in your next advertisement

When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you’ll notice many bright, bold images with sparse text. That’s because text is typically not what initially grabs a reader’s attention. It is, however, what seals the deal. Words are weapons  When creating an advertisement, it’s…

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