advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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Choosing the perfect publication to advertise in can seem a bit overwhelming. There are hundreds of thousands of magazines available, and each title offers something a little different. It might seem like the only way to reach your desired audience is to advertise in every magazine out there, but that’s not the case. Factors like circulation,…

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advertising research

Ever wonder what’s the best time of year to advertise? Ideally, you should be advertising year-round. However, we know that’s not always feasible. Maybe you don’t have a huge advertising budget, or you don’t have to time to continuously work on a campaign. Nonetheless, you still want customers to know about your business. Luckily for you, you…

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