Target audience

You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…

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Advertising

Advertising is an important part of any successful business. It’s one of the best ways to build brand recognition, promote your products and increase sales. However, there’s a lot of thought and planning that needs to go into your campaign in order to achieve your desired results. A successful advertisement requires more than a good…

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