Back to school time is right around the corner (don’t tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we’re going over the advertising basics, from the best fonts to use to how to pick the best colors. So find a…

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Advertising is one of the best ways to grow your brand, get the word out about your small business, and eventually increase your sales. However, the many benefits of advertising are rarely immediately recognizable. To reap the full benefits of an advertising campaign, you need three essential elements: consistency, frequency, and patience. Consistency Advertising doesn’t…

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words to use in your next advertisement

When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you’ll notice many bright, bold images with sparse text. That’s because text is typically not what initially grabs a reader’s attention. It is, however, what seals the deal. Words are weapons  When creating an advertisement, it’s…

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print media

The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…

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As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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advertisements

Marketing master Stuart H. Britt once said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” He was right. It’s indisputable that every business needs some form of advertising. That doesn’t mean every business needs an extensive, multi-million dollar campaign, but…

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Print

You finally did it. You ran an advertisement. After months (or even years) of getting your business off the ground and establishing a base of customers, you decided it was time to put your product in front of millions of eyes. So you placed an ad. Now all you have to do is sit back,…

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