advertising agency

COVID-19 has dramatically impacted our world and changed the way we live forever. From traveling to grocery shopping, everything looks different right now. While life has changed for all of us, the lives of small business owners have been especially turbulent. From new restrictions to tightened budgets, COVID-19 has created many new challenges for small…

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Target audience

You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…

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All successful businesses need an advertising plan. However, not all businesses’ advertising plans will look the same. What works for one business might be a complete waste of money for another. That’s why it’s incredibly important to find a medium that works for your product, audience and budget. Luckily,you have a lot of options to…

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Holiday sales

The holiday season is creeping up quickly, and it’ll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there’s no time to waste if you want to make this holiday season successful. That’s why we’ve compiled a list of ten steps to ready…

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digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

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We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…

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digital vs. print

Nowadays, advertisers have a plethora of advertising options at their fingertips. From digital advertising to print, magazine, native and outdoor advertising, the options are truly endless. While that might sound like an advertiser’s dream, the reality is that all these options can make things a little confusing. With so many different options, it’s hard to know…

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Print Media Cover

Over the past couple of years, there has been many claims that print media is on its way out. Digital is the new best thing, and print media is dead. Well, we’re here to tell you that’s one big lie. Digital media is definitely on the rise, that’s true; but print media is still very much…

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H2O Media Inc Editorial Calendar

The past 12 months were filled with new, exciting experiences for all of us at H2O Media Inc. We opened a digital department, expanded our office twice and were honored on the Inc. 5000 list of the fastest growing businesses in America. We’d like to think 2016 was a pretty good year. But we’re ready…

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online advertising

In a few short months, we’ll have a new year, and we’ll also have new advertising trends. Before flipping the calendar, take a look at what industry experts predict for advertising in 2017. All About Mobile Digital advertising – mobile, in particular – has experienced incredible growth over the past couple of years. In 2015,…

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