Posts Tagged ‘digital advertising’
Advertising with gift guides is your product’s ultimate MVP!
Gift Guides are the perfect introduction to large-scale advertising. Cost effective, elegant and versatile, gift guides are an advertising home run.
Read MoreWhat is a Frequency and Why It Matters In Advertising
So you just ran your first advertisement. Congratulations! That’s a huge step in growing your business. Now that your advertisement is live and being seen by millions of potential consumers, you might be eagerly anticipating thousands of sales. However, before you get ready to sell out of everything in your store, keep this in mind:…
Read MoreRight on Target: Do You Really Know Your Target Audience?
You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…
Read MoreSponsored Content 101: Exploring Advertising’s Newest Opportunity
All successful businesses need an advertising plan. However, not all businesses’ advertising plans will look the same. What works for one business might be a complete waste of money for another. That’s why it’s incredibly important to find a medium that works for your product, audience and budget. Luckily,you have a lot of options to…
Read More10 Steps to Get Your Business Ready for the Holiday Season
The holiday season is creeping up quickly, and it’ll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there’s no time to waste if you want to make this holiday season successful. That’s why we’ve compiled a list of ten steps to ready…
Read More7 Factors That Will Make or Break Your Digital Advertising Campaign
For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…
Read MoreSeven Secrets for Successful Advertising
We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…
Read MorePrint vs. Digital: The Best of Both Worlds (INFOGRAPHIC)
Nowadays, advertisers have a plethora of advertising options at their fingertips. From digital advertising to print, magazine, native and outdoor advertising, the options are truly endless. While that might sound like an advertiser’s dream, the reality is that all these options can make things a little confusing. With so many different options, it’s hard to know…
Read More10 Reasons Print Media is Alive and Well
Over the past couple of years, there has been many claims that print media is on its way out. Digital is the new best thing, and print media is dead. Well, we’re here to tell you that’s one big lie. Digital media is definitely on the rise, that’s true; but print media is still very much…
Read MoreNew Year, New Magazines
The past 12 months were filled with new, exciting experiences for all of us at H2O Media Inc. We opened a digital department, expanded our office twice and were honored on the Inc. 5000 list of the fastest growing businesses in America. We’d like to think 2016 was a pretty good year. But we’re ready…
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