digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

Read More

As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

Read More
Valentine's Day

Valentine’s Day is one of the largest consumer holidays. It’s also the first major holiday of the new year, meaning consumers are ready to celebrate (and spend) again after Christmas and the New Year. From flowers to candies, Americans don’t hold back when it comes to Valentine’s Day spending. Last year, Americans spent approximately $20 billion…

Read More

Around 40 percent of the world’s population is on the Internet. That’s more than 2.9 billion connected people. While that’s already a massive number of digitally connected people, that number is only expected to continue to grow in the coming year. As the number of connected people grows, so does advertisers’ desire to reach this newfound audience. Online advertising…

Read More
advertising research

Ever wonder what’s the best time of year to advertise? Ideally, you should be advertising year-round. However, we know that’s not always feasible. Maybe you don’t have a huge advertising budget, or you don’t have to time to continuously work on a campaign. Nonetheless, you still want customers to know about your business. Luckily for you, you…

Read More