Posts by H2O Media Inc.
Consistency is Key: The Three Vital Elements of a Successful Advertising Campaign
Advertising is one of the best ways to grow your brand, get the word out about your small business, and eventually increase your sales. However, the many benefits of advertising are rarely immediately recognizable. To reap the full benefits of an advertising campaign, you need three essential elements: consistency, frequency, and patience. Consistency Advertising doesn’t…
Read MoreWords That Sell: 12 Words to Use in Your Next Advertisement
When it comes to advertising, the image is almost always the star of the show. Page through any magazine, and you’ll notice many bright, bold images with sparse text. That’s because text is typically not what initially grabs a reader’s attention. It is, however, what seals the deal. Words are weapons When creating an advertisement, it’s…
Read More7 Factors That Will Make or Break Your Digital Advertising Campaign
For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…
Read More7 Reasons Why Print Media Is Your Best Bet
The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…
Read MoreSummer Advertising Opportunities: Heat Up Your Summer Advertising Campaign
Memorial Day is almost here, and that means summer isn’t far behind. Now is the perfect time to start advertising your products for the summer season. Shoppers are looking for the best warm weather buys, and running a campaign with print or digital advertising is a great way to get your product in front of millions of…
Read More20 (Free) Ways to Boost Your Business Right Now
Owning a business means you’re constantly striving to improve your company. However, coming up with fresh, innovative ideas to better your business isn’t always an easy task. That’s why we’ve compiled 20 (free!) ideas to give your business a boost. Even better? Most of these ideas take less than five minutes to implement. Check them…
Read MoreGive and Receive: Win an Advertising Space When You Donate to Fight Cancer
H2O Media is excited to announce that its employees will be participating in the Ultimate Hike, a 25-mile hike organized by CureSearch. The hike focuses on raising funds and awareness for children’s cancer research. Give to Receive! Prior to hiking, H2O is working toward raising $10,000 to donate to this incredible cause. To help reach this goal,…
Read MoreSeven Secrets for Successful Advertising
We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…
Read More5 Lies About Advertising and Why They’re All Nonsense
Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work Where do…
Read MoreApril Showers Bring May Advertorials
Spring is here, and with it comes flowers, sunshine, and most importantly, spring advertorials! This is the perfect time to start an advertising campaign for a new business or product line. Shoppers are shaking off winter and saying hello to a new season. Take advantage of consumers’ spring shopping sprees and get in front of…
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