5 Lies About Advertising and Why They’re All Nonsense


Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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10 Common Advertising Mistakes to Avoid

As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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Print vs. Digital: The Best of Both Worlds (INFOGRAPHIC)

digital vs. print

Nowadays, advertisers have a plethora of advertising options at their fingertips. From digital advertising to print, magazine, native and outdoor advertising, the options are truly endless. While that might sound like an advertiser’s dream, the reality is that all these options can make things a little confusing. With so many different options, it’s hard to know…

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Everything Your Small Business Needs to Know About Valentine’s Day

Valentine's Day

Valentine’s Day is one of the largest consumer holidays. It’s also the first major holiday of the new year, meaning consumers are ready to celebrate (and spend) again after Christmas and the New Year. From flowers to candies, Americans don’t hold back when it comes to Valentine’s Day spending. Last year, Americans spent approximately $20 billion…

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12 New Year’s Resolutions for You and Your Business


We know you’re probably sick of hearing everyone talk about their New Year’s resolutions, but there’s a reason why so many people set goals on January 1. The New Year is the perfect time to start something new, change something that’s gotten old, and make yourself even better than before. The same can be said…

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The Power of Online Advertising (Infographic)

Around 40 percent of the world’s population is on the Internet. That’s more than 2.9 billion connected people. While that’s already a massive number of digitally connected people, that number is only expected to continue to grow in the coming year. As the number of connected people grows, so does advertisers’ desire to reach this newfound audience. Online advertising…

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3 Things Your Business Needs in the New Year

advertising growth

The holiday season is an incredibly busy time for small businesses. Right now, you’re probably just worried about getting your orders shipped, making sure customers are happy and trying to produce enough product to make this holiday season successful. You probably couldn’t care less about making plans for the upcoming 12 months when getting through…

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Advertising in 2017: Trends You Need to Know

online advertising

In a few short months, we’ll have a new year, and we’ll also have new advertising trends. Before flipping the calendar, take a look at what industry experts predict for advertising in 2017. All About Mobile Digital advertising – mobile, in particular – has experienced incredible growth over the past couple of years. In 2015,…

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8 Questions to Ask Yourself Before Advertising


Advertising is an important part of any successful business. It’s one of the best ways to build brand recognition, promote your products and increase sales. However, there’s a lot of thought and planning that needs to go into your campaign in order to achieve your desired results. A successful advertisement requires more than a good…

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The Ultimate Advertising Checklist

There’s a lot of work that goes into creating the perfect advertising campaign. From the copy to the images to the magazine or website your ad is placed in, reaching the end can be a complicated process. But it doesn’t have to be, especially when you’re working with an agency. Working with an agency dramatically…

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