Back to school time is right around the corner (don’t tell the kids). While you might not be heading back to the classroom, you can always take a little time to learn. Today, we’re going over the advertising basics, from the best fonts to use to how to pick the best colors. So find a…

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Target audience

You may have the greatest product, but chances are, it’s not made for everyone. Instead, it’s geared toward a specific, target audience made up of shoppers most likely to turn into customers. Defining your target audience will help you understand who and where your customers are. It will also help you direct your marketing dollars toward…

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All successful businesses need an advertising plan. However, not all businesses’ advertising plans will look the same. What works for one business might be a complete waste of money for another. That’s why it’s incredibly important to find a medium that works for your product, audience and budget. Luckily,you have a lot of options to…

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Holiday sales

The holiday season is creeping up quickly, and it’ll be here before you know it. As a business owner, that means time is of the essence. With December less than two months away, there’s no time to waste if you want to make this holiday season successful. That’s why we’ve compiled a list of ten steps to ready…

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Public relations vs. Influencer marketing

Marketing your business is not as simple as it once was. Within the past year alone, numerous new strategies – from influencer marketing to social media advertising – have become prominent. These new methods of marketing have given brands a plethora of options to choose from. However, the expansive options have also made it difficult…

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web design

By Megan Arevalo via WebsiteBuilder Bill Gates said it himself: “If your business is not on the Internet, your business does not exist.” Something that seemed rather hard to believe during the 80s, today is a reality: Internet is not the future, but the present. Instant access to information through digital technology has turned consumers into…

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digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

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We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…

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advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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