Understanding the Importance of Good Web Design
By Megan Arevalo via WebsiteBuilder
Bill Gates said it himself: “If your business is not on the Internet, your business does not exist.”
Something that seemed rather hard to believe during the 80s, today is a reality: Internet is not the future, but the present. Instant access to information through digital technology has turned consumers into users and vice versa. It is imperative that a company knows the digital market well and that, at the same time, can offer good response speed to be competitive. While it is that actual social networks offer many different options to advertise your business in an easy—and most importantly free! —way, having your website can raise the prestige of your company and increase the level of confidence towards your product or service. That is why investing in the design of your page can become a powerful and profitable marketing tool that you should never overlook.
Web design can either make or break your business. These are the reasons why:
Good web design gives your business more personality
Good web design can help your business build its brand. Make sure your website is unique, but similar to the rest of your brand.
When we talk about design, we are also talking about the development of a brand. Hence the importance of having a unique, original look in the competitive and saturated showcase that the Internet is today. When hiring a web designer, make sure to come up with an excellent briefing that successfully captures the most significant features of your business such as your target, philosophy and all the essential characteristics of your product or service.
A well-designed web page can give that little extra push your company might just need to differentiate itself from the competition. Please, avoid using predesigned templates. Even more so, do not isolate yourself—and your business—in a social-media-only strategy; they can be an excellent complement to help you spread the name of your brand, but they will never—ever—be able to offer the exclusivity and professionalism of a well-designed website.
Good web design is synonymous with prestige
On the Internet, it doesn’t matter how big or small your company is. Everyone competes at the same level. If you have a good web design, users may even think your business is larger and more successful than what it is. That doesn’t sound too bad, right?
Like we said before, a unique and beautifully designed website can lead to more visitors on your page, translating into better search engines—read as Google—rankings. In turn, this will translate into greater prestige, ultimately leading to more credibility to your business. Do not sleep on this opportunity!
Good web design makes you more competitive
It seems like we haven’t stopped talking about competitiveness at all, doesn’t it? Well, that’s because we haven’t. One thing leads to the other until you come to this obvious realization: if you are on the Internet, you are competitive.
Revisiting Bill Gates’ words, if you are not on the Internet, you are not on the market. In the end, being in the web world is a matter of survival. In a time when all—or at least most—of your competitors are concerned about having their website, you are practically forced to enter the internet presence game (if you want to have any chance of success for your business). Not only that, but consumers are also expecting to find you on the web. Search engines have substituted phone books, so you better be prepared with a good cover letter—a.k.a., a good web design — for when potential customers find you. You know what they say: first impressions are everything.
Good web design helps increase and speed sales
The boom of e-commerce as a sales mechanism is the result of the digitalization of the modern consumer; a buyer with many means at his disposal to make shopping easier, safer, and more comfortable, even from the coziness of their home. Nowadays, the modern consumer is not only booking hotels or ordering food online. Shoes, clothes, and even groceries are no longer exclusive to physical stores. What is now a trend will eventually become the norm, making e-commerce an essential asset to compete on the market. And even in some cases, this sales mechanism will not only be a complement to physical shops but the base of any regular business—which we are seeing more and more frequently today. This will give businesses access to more customers, regardless of their time or location. Unlimited reach: what business could say no to that?
Good web design can help your business grow its sales when paired with a solid social media strategy and advertising campaign.
Good web design makes your business profitable
Compared to any other medium through which you could promote your business, a website offers the best cost-benefit ratio you could find. Investing in a good web design is essential since, in the long term — and depending on the magnitude of the project —, you’ll probably not have many other expenses. Despite the necessary content updates, web design can be quite timeless. If you take into consideration a large number of users and access tools, security, speed, and low prices for network connectivity, the Internet is in fact a convenient advertising tool for your business.
Online presence is vital for any business of any size. But just as it’s important to be on the Internet, it’s important to have a unique, professional looking, appealing web design. Do you want to give your business more personality? Do you want to build up prestige for your brand? Do you want to make your business more competitive and speed your sales? Do you want to make your business profitable? If you answered yes, yes, yes, yes, and yes, which I’m pretty sure you did, investing in good web design is a must. When it comes to sales, being on the Internet is not an option, but a vital need for your business. And when it comes to the Internet, having a good web design is not a luxury, but an essential asset for success.