brand credibility

How to Improve Your Brand Credibility Online

Improving your online presence is important for a successful business, as it’s a large factor in determining how clients perceive your products. Having a strong brand credibility helps everyone from e-commerce stores to independent workers to have good online and off-line customers.

From the consumer standpoint, it can get tedious to make a decision on a product or hire services online because they fear the veracity of the business. Making sure your brand has a strong credibility makes this process easier for everyone involved.

Here are some facts that help customers purchase from a retailer they don’t know well:

brand credibility


To improve your online brand credibility, follow some of the tips below.

Trust Badges

As online fraud rises, having trust badges on your homepage or checkout page helps convince customers that the website and transactions are safe and secure.

Behind The Trust Badge

Many “trust badges” are associated with SSL, or Secure Sockets Layer.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.”  

Not all badges are indicative of technical security features.  Some are an indication of trust from a third party. Additionally, the Better Business Bureau seal doesn’t enhance the security of a site, but it indicates that the business has been examined and is considered to be trustworthy. It has been shown that trust badges have a positive impact on conversion rate, revenue and average order value – indicating customers feel better placing larger orders on sites they can trust.

Research and pick what suits you best. Here are a few of the most popular:

VeriSign, GeoTrust, Comodo, DigiCert, GoDaddy, Symantec, Google Trusted Store, Best of the Web


Having certifications and awards on your website can also help your customers feel confident, as well as help your brand stand out from those websites that do not have any certifications or awards on the services they offer.

Going Beyond…

Customer Reviews

Statistics show that websites that feature reviews or testimonials from clients that have already bought the product or hired the service have higher conversion rates than those who do not have this feature. By doing this you display the transparency and consistency of your brand, which plays a very important role in your credibility long-term.

Website Design

Would you input your financial information on a website that looks like it belongs in 1998? We wouldn’t.

Make sure your website is updated, well designed, easy to use and the user experience on mobile devices is seamless.

A contact page is also very important. Include your location and how to get in touch with you. You can also include your social media handles and logo for each to boost the customer interaction with your brand and credibility of your website.