advertising

We are living through some unprecedented times.  With all this talk about staying healthy, socially distancing and being stuck in quarantine, advertising is probably the last thing on your mind. However, abandoning advertising during the time of COVID-19 is something you might want to reconsider.  The impact on readership While it seems like the entire…

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sponsored content

All successful businesses need an advertising plan. However, not all businesses’ advertising plans will look the same. What works for one business might be a complete waste of money for another. That’s why it’s incredibly important to find a medium that works for your product, audience and budget. Luckily,you have a lot of options to…

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Public relations vs. Influencer marketing

Marketing your business is not as simple as it once was. Within the past year alone, numerous new strategies – from influencer marketing to social media advertising – have become prominent. These new methods of marketing have given brands a plethora of options to choose from. However, the expansive options have also made it difficult…

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digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

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advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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social media

  At first glance, social media might seem simple. Just share what you’re doing, throw in a funny picture and a hashtag, and you’re good to go, right? Yeah, not so much. Social media is actually much more complicated than a status update or witty hashtag. In fact, creating the perfect post is actually a…

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2017

We know you’re probably sick of hearing everyone talk about their New Year’s resolutions, but there’s a reason why so many people set goals on January 1. The New Year is the perfect time to start something new, change something that’s gotten old, and make yourself even better than before. The same can be said…

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