The Ultimate Advertising Checklist

There’s a lot of work that goes into creating the perfect advertising campaign. From the copy to the images to the magazine or website your ad is placed in, reaching the end can be a complicated process. But it doesn’t have to be, especially when you’re working with an agency. Working with an agency dramatically…

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5 Tips for an Eye-Catching Advertisement


Marketing master Stuart H. Britt once said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” He was right. It’s indisputable that every business needs some form of advertising. That doesn’t mean every business needs an extensive, multi-million dollar campaign, but…

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Why Retargeting is Essential to Your Digital Strategy

target audience

Do you ever wish you could follow your potential customers around – showing them products you know they’d love – until they finally make a purchase? With retargeting, your wish is a reality. Retargeting, sometimes referred to as remarketing, is a form of online advertising. Simply put, this cookie-based technology allows you to convert “window…

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This is the Best Time of Year to Advertise

advertising research

Ever wonder what’s the best time of year to advertise? Ideally, you should be advertising year-round. However, we know that’s not always feasible. Maybe you don’t have a huge advertising budget, or you don’t have to time to continuously work on a campaign. Nonetheless, you still want customers to know about your business. Luckily for you, you…

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How to Improve Your Brand Credibility Online

brand credibility

Improving your online presence is important for a successful business, as it’s a large factor in determining how clients perceive your products. Having a strong brand credibility helps everyone from e-commerce stores to independent workers to have good online and off-line customers. From the consumer standpoint, it can get tedious to make a decision on…

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