digital advertising

For the first time in history, digital ad spending has surpassed traditional ad spending. Now this really shouldn’t come as a surprise to anyone. For the past few years, digital has become the darling of many advertisers. Its cost-efficiency, interactive nature and vast audience make digital ideal for brands looking to bump up sales. However, digital…

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print media

The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…

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boost business

Owning a business means you’re constantly striving to improve your company. However, coming up with fresh, innovative ideas to better your business isn’t always an easy task. That’s why we’ve compiled 20 (free!) ideas to give your business a boost. Even better? Most of these ideas take less than five minutes to implement. Check them…

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We hate to break it to you, but just because you advertise doesn’t mean you’re automatically guaranteed a successful campaign. You can, however, take a few simple steps to ensure your advertising is as successful as possible. 1. Do your research Advertising is all about knowing your audience. If you don’t know your audience, how…

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advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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advertising

Spring is here, and with it comes flowers, sunshine, and most importantly, spring advertorials! This is the perfect time to start an advertising campaign for a new business or product line. Shoppers are shaking off winter and saying hello to a new season. Take advantage of consumers’ spring shopping sprees and get in front of…

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As a small business owner, making the decision to begin an advertising campaign can often be overwhelming. This is especially true when you’ve never advertised before. You’ll likely have a million questions racing through your head, from what font to use to what publication to publish your ad in. In all that chaos, it’s easy to…

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social media

  At first glance, social media might seem simple. Just share what you’re doing, throw in a funny picture and a hashtag, and you’re good to go, right? Yeah, not so much. Social media is actually much more complicated than a status update or witty hashtag. In fact, creating the perfect post is actually a…

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