7 Reasons Why Print Media Is Your Best Bet

print media

The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…

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5 Lies About Advertising and Why They’re All Nonsense

advertising

Advertising sometimes gets a bad rap for being an industry full of lies. Unfortunately, there’s a lot of agencies out there that continue to perpetuate this untrustworthy image. Luckily, we’re not one of those agencies. That’s why we’ve taken the time to debunk these five common lies about advertising. 1. Advertising doesn’t work  Where do…

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April Showers Bring May Advertorials

advertising

Spring is here, and with it comes flowers, sunshine, and most importantly, spring advertorials! This is the perfect time to start an advertising campaign for a new business or product line. Shoppers are shaking off winter and saying hello to a new season. Take advantage of consumers’ spring shopping sprees and get in front of…

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The Ultimate Advertising Checklist

There’s a lot of work that goes into creating the perfect advertising campaign. From the copy to the images to the magazine or website your ad is placed in, reaching the end can be a complicated process. But it doesn’t have to be, especially when you’re working with an agency. Working with an agency dramatically…

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5 Tips for an Eye-Catching Advertisement

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Marketing master Stuart H. Britt once said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” He was right. It’s indisputable that every business needs some form of advertising. That doesn’t mean every business needs an extensive, multi-million dollar campaign, but…

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This is the Best Time of Year to Advertise

advertising research

Ever wonder what’s the best time of year to advertise? Ideally, you should be advertising year-round. However, we know that’s not always feasible. Maybe you don’t have a huge advertising budget, or you don’t have to time to continuously work on a campaign. Nonetheless, you still want customers to know about your business. Luckily for you, you…

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