What is a Frequency and Why It Matters In Advertising

So you just ran your first advertisement. Congratulations! That’s a huge step in growing your business. Now that your advertisement is live and being seen by millions of potential consumers, you might be eagerly anticipating thousands of sales. However, before you get ready to sell out of everything in your store, keep this in mind:…

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7 Reasons Why Print Media Is Your Best Bet

print media

The other day, a friend asked me what I do for work. I explained that I work at an advertising agency and primarily deal with print advertising. Upon hearing this information, my friend was taken aback and seemed genuinely stunned to hear that print media was still in existence. Surprisingly, this reaction is not uncommon.…

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10 Reasons Print Media is Alive and Well

Print Media Cover

Over the past couple of years, there has been many claims that print media is on its way out. Digital is the new best thing, and print media is dead. Well, we’re here to tell you that’s one big lie. Digital media is definitely on the rise, that’s true; but print media is still very much…

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20 Tips to Make Your Advertisements POP!


Marketing experts estimate the average American is exposed to between 4,000 to 10,000 advertisements each day. Each day! That number might sound a little crazy at first, but think about all the ads you see every time you scroll through social media, walk through the grocery store or even just drive down the highway. Advertisements are everywhere,…

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Why One Advertisement is Not Enough


You finally did it. You ran an advertisement. After months (or even years) of getting your business off the ground and establishing a base of customers, you decided it was time to put your product in front of millions of eyes. So you placed an ad. Now all you have to do is sit back,…

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10 Reasons You Should Work With an Advertising Agency

advertising agency

Say you’re a business owner. Growing your business is your top priority, and you want to do everything you can succeed, right? Of course you do. The only problem is you don’t exactly have a bunch of extra time to dedicate to promoting your business. You have to worry about running this thing, making products,…

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