Say you’re a business owner. Growing your business is your top priority, and you want to do everything you can succeed, right?
Of course you do. The only problem is you don’t exactly have a bunch of extra time to dedicate to promoting your business. You have to worry about running this thing, making products, and keeping costumers satisfied. You don’t have time to constantly post updates on Facebook or photos to Instagram. You don’t have time to find a magazine you want to advertise in and then negotiate rates. To truly promote your business, you just need more hours in the day.
Or so you thought. While you can’t add more hours to the day, you can hire an advertising agency, and that’s basically the next best thing if you’re a business owner.
You might think an advertising agency is a waste of money, or not possible with a limited budget, but hiring an advertising agency is much simpler than you may have previously thought. So if you’re ready to take your business to the next level, keep reading for 10 reasons you should be working with an advertising agency.
Although it may seem like hiring an advertising agency is out of the question due to your limited budget, hiring an agency to do your business advertising can actually save you a lot of money. Most advertising agencies are given discounted rates from publishers, meaning they get cheaper rates than you would if you called up a magazine or website directly. That means those advertisement ideas you previously thought weren’t possible are actually totally doable.
We’ve already mentioned that using an agency can save you money, but it can also stretch the budget you already have. Advertising agencies understand how to work with a budget of any size, and will be able to create a campaign that will give you the most bang for your buck. Instead of spending your entire yearly budget on one big online ad or a single page in a magazine, an agency can help you divide your funds into a campaign that will be far more effective and budget-friendly.
You’re trying to run a business; you don’t have time to design an ad and come up with a catchy slogan. Luckily for you, advertising agencies do. Hiring an advertising agency will save you and your business valuable time. Instead of spending time developing an advertising campaign, you can leave that task to the pros and focus on other things that need your attention.
Maybe it’s just you running your business, or maybe you have a couple additional staff members helping you out. Either way, it’s unlikely you have all of the expertise in-house that would allow you to create and design an effective advertising campaign. Instead of adding to your payroll, contract out with an advertising agency and use the specially trained staff they already have, instead of making additional hires for something you really don’t need.
You’re a business owner. You probably have a little knowledge about what makes a business successful, but unless you’ve spent a lot of time studying advertising, it’s doubtful you know all the tricks of the trade. That’s where an advertising agency comes in. These agencies spend all their time researching, designing and testing print and online advertising to find new ways to make your business more successful. Not to mention agencies have access to so many different fields (e.g., artists, publishers, researchers) that would cost a business owner an arm and a leg to hire individually. An advertising agency is your one-stop shop for everything you need to promote your business. Take advantage of their expertise and connections.
Unless you really have a passion for designing, it’s probably not very convenient for you to sit down and design an ad campaign. It’s also not going to be very convenient for you to call up a bunch of publishers to try and find a space for your product, either. It is convenient for you to tell an advertising agency everything you want and leave them to figure it out, though.
Improve Your Design
Maybe you’ve been using the same logo for the past ten years. Or your website still has a “Coming Soon!” banner on the home screen. If you want consumers to take your business seriously, you need to give them eye-catching, professional and informative designs. An advertising agency can help give your business an update that’ll not only look good, but also attract your target audience.
The world of advertising is ever changing. Today it’s Twitter; tomorrow it’s Instagram. One day it’s print advertising; the next it’s online advertising. It’s impossible to keep up with all of the changes on your own. Instead of constantly trying to keep up with the changing landscape, let an agency deal with the transitions, and enjoy the stability of knowing your business will always have the latest and greatest.
A New Perspective
You look at your business every day. To you, everything probably looks great. To an outsider, there are likely some things that need to be changed. An advertising agency can provide a fresh perspective and a new set of eyes to help you see your business in a new light. Maybe the music you play on your website sounds great to you, but tacky to visitors. An agency can tell you that you need to make some changes, and help you make them.
At the end of the day, you just want a solution that’s going to help promote your business. To you, it probably doesn’t matter what that solution is, as long as it helps your business grow. While you might not know the most effective solution for your business, an advertising agency will be able to find a solution for you, no matter what your end goal is. Need a better logo? An agency can do that. Have a new product you want women ages 34-45 to see? An agency can do that. Need someone to help you create a list of fail-proof advertisement ideas? An agency can do that. You can’t solve all the problems on your own, but hiring an agency comes pretty close to doing just that.
There’s no shame in admitting you can’t do it all. In fact, by hiring an advertising agency to do all the heavy lifting, you’re only improving your business. So spend your time where you’re needed most, and let an agency do the rest.